While the sun sank low in an unseasonably grey sky, 3500 people flooded into the grounds of the Maitland Regional Art Gallery for the Olive Tree Market's twilight gathering.
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MRAG cultural director Brigette Uren said the Christmas-oriented fourth collaboration between the gallery and market organisers was the most successful to date.
"It was fantastic," she said.
"There was standing room only."
Ms Uren said there had been a significant increase in the number of stallholders and visitors from the Central Coast.
"We usually do 1800 to 2000 people, but this is the fourth market we've held this year and there's clearly been some word of mouth," she said.
"There's an immense tourism benefit from bringing that number of people into town."
The big movers of the day were foodi stalls, children's products and wares below the $100 price point.
"The ratio of food to artisan designs was spot-on," Ms Uren said.
"Local produce and foodie gifts for Christmas including honey, olives and puddings."
The Olive Tree Markets focus on locally designed and produced contemporary wares ranging from food to furniture. They are usually held in Newcastle's Civic Park.
MRAG was selected as a partner for its venue, reputation and focus on local talent.
"We've had a lot of people who had heard of the gallery and the Olive Tree Markets but they hadn't been to either," Ms Uren said.
"To come to both extends the reputation of the gallery and markets at once."
Ms Uren said she had no doubt there had been a significant flow-on of businesses to the rest of High Street.
"The cafe was doing great business, which was great for us, but people had to park and eat further up the street too," she said.
MRAG will host four more markets in 2016 beginning on April 23.
"We've had a positive response and that demand is clearly there," Ms Uren said.
The gallery will launch its summer program on December 5, which features six exhibitions, more than 20 artists and more than 40 events and workshops.
More information can be found at mrag.org.au