Maitland women embrace cosmetic beauty treatments at Rutherford clinic

YOU BEAUTY: Paula Rice (left) and Mel Cromarty have embraced cosmetic procedures and are proud to show off their new looks. Picture: Nick Bielby.

YOU BEAUTY: Paula Rice (left) and Mel Cromarty have embraced cosmetic procedures and are proud to show off their new looks. Picture: Nick Bielby.

There is a growing number of Maitland women embracing beauty treatments once only reserved for the rich and famous.

Anti wrinkle injections and dermal fillers are the procedures of choice and women are beating a path to Dr Jacob Alexander’s door.

There have been many misconceptions about cosmetic injectables. - Kylie Scarfe.

Dr Alexander and his partner Kylie Scarfe started their business in Rutherford Family Medical Practice in 2014. Following its overwhelming success they opened Vamp Cosmetic clinic in Hunter Street, Newcastle in February.

Dr Alexander is a general practitioner, Ms Scarfe an accredited practising dietitian. 

“Since we opened the business at Rutherford it really snowballed,” Ms Scarfe said. “We have now moved onto other cosmetic procedures including laser medicine.” 

The Rutherford clinic only offers injectables however Vamp, with 650 clients, has a wide range of cosmetic procedures ranging from more traditional beauty treatments to laser and hydrafacials, a form of microdermabrasion.

While injectable procedures are often shrouded in secrecy, Ms Scarfe said opinions were changing. 

“There have been many misconceptions about cosmetic injectables and they were always seen as being something only the rich or famous could afford. There was a lot of licence to criticise or make people feel ashamed if they wanted to have it done,” she said. “As people start to learn more, their opinions start to change.”

One of Dr Alexander’s clients, Paula Rice, started having Botox three years ago to treat migraines. “I saw the results I was getting on my forehead and continued with it in other areas,” she said. The 40-year-old mother of five and grandmother of one said the treatments had given her more self confidence. “It doesn’t hurt and I’m a big sook when it comes to pain,” she said.

Ms Scarfe said today’s treatments were sophisticated and produced a much more natural rather than plastic look. “If you put 10 people in front of you, you’d be hard pressed to pick the one who’s had cosmetic procedures done.”

“Women and men, are becoming more comfortable about what they have done. They’re less secretive and want to look their best. It’s just like changing your clothes or hairstyle. It’s about self esteem, confidence and it’s all worth it when you see people walking away looking and feeling better.”

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