Hunter Valley plays lead role in high tourism numbers

GREAT RESULTS: George Souris has praised the role of the Hunter Valley in the buoyant tourism numbers.
GREAT RESULTS: George Souris has praised the role of the Hunter Valley in the buoyant tourism numbers.

The popularity of the Hunter Valley as a world-wide tourism destination has played a significant role in NSW’s record-breaking success in a recent International Visitor Survey.

Chairman of the Hunter Valley Wine and Tourism Association George Souris said the Hunter Valley had played a significant role in the record-breaking results.

NSW recorded the strongest results ever recorded in an International Visitor Survey, with the State welcoming just over four million overseas visitors who spent $10.1 billion in the year ending June 2017. Rural and regional NSW has also set records, posting its highest volumes of international visitors, nights and expenditure on record, welcoming 813,000 international visitors who stayed 14.8 million nights and spent $1.1 billion, up more than 22 per cent.

“The Hunter Valley is Australia’s premium wine-growing region and is an iconic food and wine destination,” Mr Souris said. “And the word is spreading – not just across the country, but across the world.”

The Hunter Valley captures 18.1% of inbound Australia-wide international wine tourism, well ahead of the Margaret River at 13.4%.

The Hunter Valley is Australia’s premium wine-growing region and is an iconic food and wine destination

GEORGE SOURIS