'It will never happen to me': The problem with road safety campaigns

Updated October 1 2017 - 4:03pm, first published 3:54pm
In a shift from its traditional road safety campaigns, the TAC has collaborated with a leading
trauma surgeon, a crash investigation expert and a world-renowned Melbourne artist to produce
??????Graham??????, an interactive lifelike sculpture demonstrating human vulnerability.
Graham has been designed with bodily features that might be present in humans if they had
evolved to withstand the forces involved in crashes. Supplied
In a shift from its traditional road safety campaigns, the TAC has collaborated with a leading trauma surgeon, a crash investigation expert and a world-renowned Melbourne artist to produce ??????Graham??????, an interactive lifelike sculpture demonstrating human vulnerability. Graham has been designed with bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. Supplied

Governments could be wasting money on ineffective and expensive fear-driven road safety campaigns featuring mangled cars and bloodied bodies, finds new Australian research - the latest to question whether these ads can save lives.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Maitland news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.