When Simone Palfreyman first set up her accounting business some 18 years ago, she did so with the idea of work life balance. The then new mum wanted to continue with her career yet retain flexibility to take care of her children.
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Fast track to today and this dynamic business is showing just how embracing flexibility can prove to be a winner in more ways than one.
“We employ working mums and so offer flexibility for staff and it works very well,” explains Simone.
The Cessnock based chartered accounting firm offers business solutions for companies looking to fine tune systems and ultimately reduce fees with the use of cloud accounting and online book keeping systems.
This year is the first time the firm has entered the awards and their achievement of receiving Highly Commended in the Professional Services category proves they are on the right track. Earlier this year Simone was also named a finalist in the Women in Finance - Accountant of the Year Awards.
Simone is clear that the recognition is a team effort.
“It’s been very exciting to reach Highly Commended at the awards, it’s a reflection of the quality team we have and our total commitment to helping businesses move forward and simplify processes to ultimately improve their bottom line,” she said.
“We have a massive belief in the importance of community involvement and we are extremely honoured to be recognised by our local community for this work ethic,” she added.
