Advertising feature: Bloomfield Foundation

NEW FETAL MONITOR: The Bloomfield Group’s Luke Murray and John Richards (rear) with Singleton Hospital staff and mum-to-be Juanita Silk.
NEW FETAL MONITOR: The Bloomfield Group’s Luke Murray and John Richards (rear) with Singleton Hospital staff and mum-to-be Juanita Silk.

You might ask what a technologically-advanced fetal monitor at Singleton hospital has to do with coal mining. Or coal mining with Youth Off The Streets workers looking after some of the Hunter’s most vulnerable and dependent people. These are just two of some fifty causes that the Bloomfield Group has backed through its widely respected Bloomfield Foundation.

As a 100 percent family and locally-owned business, The Bloomfield Group has been part of the Hunter Valley community for 81 years. Although its philosophy of community support was cemented in the early days, the habit of giving has evolved and strengthened since.  

Established 12 years ago, the Bloomfield Foundation is the company’s formal community-support arm, with helping-hands that reach into communities across the Hunter. It’s focused on opportunities for youth, vulnerable community members, medical and health related research and programs that  enrich communities.

“Every year we receive hundreds of applications from a diverse range of community groups and interests,” Bloomfield Group Chairman John Richards says.

“We’re exhaustive in assessing which programs and projects are most worthy of backing, and it gives everyone at the Bloomfield Group enormous satisfaction seeing the funds helping everyday people.”

We’re exhaustive in assessing which programs and projects are most worthy of backing.

Mr Richards said staff at the Bloomfield Group frequently put their hands into their own pockets to supercharge donations made by the Bloomfield Foundation.

“That says so much about the culture at The Bloomfield Group. Because we’re locally and family owned, and because pretty much everyone at our Ashtonfield and Singleton operations lives locally, everyone is conscious of our unique history and approach to the community.  

“Everyone here sees themselves as part of the community. We like to help whenever and however we can.”

Singleton Hospital, Maitland Hospital and John Hunter Children’s Hospital have been major recipients of Bloomfield Foundation largesse over the past nine years. The most recent funding went towards an advanced fetal monitor at Singleton Hospital Maternity Ward  - “A vital piece of equipment that will make a big difference to the business of bringing babies into the world – 140 on average every year,” Singleton Hospital Health Service Manager Wendy Mason-Jones said.  

This story Help where it most counts first appeared on The Singleton Argus.