Apple is targeting April to introduce a streaming TV service that'll likely include subscription services from CBS, Viacom and Lions Gate Entertainment's Starz, as well as its own original content.
Apple has long hinted at a planned video service, spending $2 billion in Hollywood to produce its own content and signing major stars such as Oprah.
The TV service is expected to launch globally, a person familiar with the matter told Reuters, in an ambitious move to rival Netflix and Amazon Prime.
Apple's App Store, where the service is likely to be distributed, is currently available in more than 100 countries.
But it has kept its precise plans for how it will distribute those shows a secret, even as investors have started to fixate on revenue from paid subscriptions.
Apple aims to bring together its own shows into one central location with content from media companies, saving iPhone and other Apple device users from having to juggle multiple apps for those channels.
Apple is aiming to resell TV channel subscriptions similar to Amazon, whose Prime Video Service resells Starz and other channels and keeps a cut of sales.
They're also reportedly in discussions with HBO to become part of the service.
Apple has typically sought a cut of between 30 percent for apps in the App Store to 15 percent for premium channel apps such as HBO.
Australian Associated Press