The state's struggling dairy industry is firmly on the minds of both sides of state politics with each one vowing to appoint an advocate to assist.
Under a re-elected Berejiklian government a fresh milk and dairy advocate would set up and co-ordinate a fresh milk crisis taskforce with industry and government to "identify immediate and necessary actions for the sector".
A Dairy Business Advisory Unit would also be created within the NSW Department of Primary Industries and the government would work with industry to create a marketing campaign urging shoppers to buy local fresh milk. An overseas campaign targeting buyers using the NSW Trade office network would also be developed.
Read more:Dairy farmers urge shoppers to pay more
Read more:Supermarket drought relief falls short
A Daley Labor government would create a dairy and fresh food pricing advocate and a dedicated unit that would look at contracts and prices within the dairy and fresh food supply chain. The advocate would also identify market abuse and unfair contractual arrangements within other primary industries pursuits.
The advocate would work on a range of measures raised during parliamentary inquiries including looking at ways to provide better access to the Farm Innovation Fund and working with universities to uncover research and collaboration avenues.
Both side of politics agree the unrelenting drought across the state hasn't helped dairy farmers as they struggle to meet rising production costs.
"We will help our dairy farmers beat this drought, but what concerns me most is the systemic issues in the dairy industry which mean many of our farmers, even if the drought breaks, may find there is no point in carrying on," NSW Primary Industries Minister Niall Blair said.
Opposition spokesman for primary industries Mick Veitch said farmers had limited bargaining power when it came to arguing for more money at the farm gate.
I have met with dairy farmers, processors and retailers right across NSW. All have different challenges but one message is clear - there is not enough profitability in the whole dairy supply chain. We have become accustomed to paying $1 for a litre for milk but it is worth so much more.
Do you know you can subscribe to get full access to all Maitland Mercury stories? Subscribing supports us in our local news coverage. To subscribe, click here.
The drought has put more pressure on farmers than ever, especially dairy and fresh food farmers. Electricity prices are through the roof, and fodder is getting more expensive and harder to find,Mr Veitch said.