Granted, it's not quite the same saturation coverage as Clive Palmer's millions have ensured for the United Australia Party, but then again Folau hasn't had to spend $70 million to get it.

So, for those who have somehow missed it, the deeply religious Folau is in hot water after a tweet that said, among others, drunks, homosexuals, adulterers, fornicators, thieves, atheists and idolaters are going to hell.

The highly controversial tweet has drawn a heated response - some in favour, some clearly against.

Others like radio shock jock Alan Jones and One Nation politician Mark Latham see the big issue here as Folau's right to free speech, which they staunchly defend.

They point out that all he is doing is quoting the bible. When you look at it from that point of view, they have a point.

And heaven knows we've had many other high profile sportsmen who have done worse.

But Rugby Australia is unimpressed. One of the conditions of Folau's latest contract was that he refrain from using social media to post his divisive beliefs.

For what it's worth, we believe Folau has done the wrong thing.

He has made his living from professional sport and done handsomely from it. His current contract is believed to be worth $4 million.

Rugby Union is a global game, and promotes inclusiveness. And Rugby Australia is his employer, so it seems disingenuous to take their millions with one hand, and then deliberately flaunt their conditions anyway.

Kids look up to Folau. He's a star. To say that homosexuality is a sin in the modern age is unacceptable.

Let's be clear: we respect Folau's right to free speech. But surely he could wait until his playing days are over, when he is no longer representing one of Australia's major sports, before letting loose with his views. After all, it's that very sport that gives him his platform.

At that point he's entitled to say what he likes.

In the meantime, we believe he should keep his views to himself, especially those that could potentially harm so many younger people still coming to terms with their sexuality.