Maitland Riverlights Multicultural Festival has received a significant financial boost after a successful grant funding application.
Maitland City Council has received $20,000 from the NSW Government under the Destination NSW Regional Flagship Events Program. It's the second year the festival has received funding from the program.
The $20,000 will support the marketing of October's iconic festival beyond the Hunter region to boost overnight visitation as per the grant guidelines.
In its eighth year, Riverlights' popularity within the community has been progressively growing.
The last event attracted more than 8,000 people to The Levee and organisers are expecting to boost this figure with the help of the grant money to promote the event actively outside of the Hunter region.
Maitland Mayor Loretta Baker said Riverlights had become an amazing event.
"We know that people love the colour, music, dance, tastes and sounds of the festival," she said.
"It's a celebration of Maitland's culturally diverse community and with the help of the grant funding, which we've been lucky enough to receive for the second year in a row, we hope to be able to share our diversity and celebrate with even more visitors to the city.
The Regional Flagship Events Program identifies and supports events in regional NSW that have the potential to act as a 'cornerstone' or flagship tourism event for their area by attracting overnight visitation and delivering long term benefits to the region.
Planning for October's festival is well underway and returning again will be the diverse cultural villages with their food tasting, traditional games and arts, and of course the music and dance that is always a big highlight.
To experience the culture of the four corners of the world, don't miss Riverlights on Saturday, October 12 from 3pm to 9pm at The Levee.
For more information visit maitlandriverlights.com.au.