For embattled Hunter Valley wine producers who know the tastes and and characteristics of their wine intimately, it's most certainly a step into the unknown.
How does a distilled Hunter Valley Shiraz Spirit sound - made exclusively from salvaged smoke-tainted grapes?
And if that's not enough, there's also a brandy on the way, currently laying down in casks to age for a minimum of two years before it goes on the market.
The idea came from Archie Rose Distilling Company in Sydney, who thought it might be a way to help those growers up the road who were hit by smoke taint from last summer's bushfires.
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"While watching the January bushfires we immediately began looking at how we could help growers only two hours up the road," Archie Rose founder Will Edwards said in a press release.
"The eventual result was a series of brandy related spirits.
For those unfamiliar with eau de vie - which is most of us - our research tells us it can encompass a diverse range of spirits, but is essentially a colourless, unaged brandy, and can be made from any type of fruit.
One thousand bottles of the Hunter Valley Shiraz Spirit are available for purchase, and you can also pre-order the Hunter Valley Shiraz Brandy.
The Archie Rose tasting notes describe the Shiraz Spirit like this: Displaying lively notes of tropical fruits, crème fraiche and berries with just the slightest suggestion of smoke, its an adventurous spirit, unusual at first in taste but excellent with the simple addition of fresh-pressed apple juice or even Coca-Cola and freshly squeezed lime juice.
The RRP on the Shiraz Spirit is $99, or you can pay $219 for both the Shiraz Spirit and your pre-order Brandy.