It is the question we've been asking ourselves for years now: what exactly does The Levee need to look like as we head into the future.
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It's no secret that the Levee precinct has been struggling with empty shops, high rents and the ease of online shopping all playing contributing roles.
It has resulted in The Mercury doing a series of stories on the challenges Levee traders face.
Some saw it as negative - but it was never meant to be. We only ever wanted the city centre to be a thriving hub that complemented Green Hills ... and hoped our series highlighted the issues that businesses there face.
So it was pleasing to get a press release from council last last week on the findings of their survey into what Maitland residents want from The Levee.
More hybrid shops matched with a diverse food and beverage offering including a butcher, gourmet deli, patisserie, fresh produce, markets, cellar bar, restaurants and street food.
Sounds good to us.
It's obvious to thrive The Levee can't be another Green Hills, but must have a unique feel, a point of difference.
The bespoke food options - from fresh produce to gourmet deli offerings - sound great. Add them to a busy coffee scene, a range of pubs and restaurants, and a thriving art strip and it's a formula that could really work.
If we could add in a couple more bespoke clothing outlets then maybe they're onto a winner. Let's hope so.
Oh, and on an other matter, we couldn't help but enjoy the advice of 106-year-old Iris Haw on the secret to her longevity.
"Lots of chocolate and never getting married," she said.
I mentioned it to my wife: she couldn't agree more.
Rick Allen, Editor