Environmental warrior John Brown has called for a sustainable balance between the city's housing needs and the environment in a new video.
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A Future For All will be launched next week and calls out the loss of habitat and wildlife across the city at the expense of a growing population.
He is quick to point out that he's not anti development - that we all need somewhere to live - but he thinks town planners and developers can do better when it comes to combining housing needs with green corridors and bushland.
"We need more imagination, why can't we have more inner-city bushland?," he asks.
"I'm talking about trees, the green corridors, the green spaces that allow the animals to pass through, and allow people to walk through. When the council is considering developments, they should make sure there is an urban forest included."
The freelance journalist dipped into his own pocket to make the video in a bid to raise awareness and lobby Maitland council for change.
He is a member of Maitland Greens, a former Maitland councillor and has had various tilts at state and federal seats but he is adamant this quest isn't political.
"I'm trying to get the council to take the environmental issues more seriously," he said. "With the amount of development going on across the city the council has to stop letting the developers have their own way and start protecting our environment.
"I hope the mayor and all of the councillors watch it. And I have no doubt there would be a groundswell of people who would agree with me.
"I want people to write an email to the mayor and say they are concerned about all the development and the impact on the environment, and they want the council to act and consider the environment when looking at development applications."
The video depicts one of his biggest gripes - the destruction of bushland at Bolwarra Wetland Reserve.
About 1000 trees were planted by Landcare volunteers in partnership with Maitland council in the 1990s and the area was a community reserve until developers moved in and cut down the trees.
"About 100 metres up the hill was a small wooded sanctuary where the birds were plentiful and the kangaroos congregated for an evening of grazing - until the developers moved in and ripped out all the trees," Mr Brown said.
That injustice was just one of many occurring across the city, he said.
He came to Maitland 30 years ago and found a rural town. Now he sees over-development.
Brendan Dennerley, a university student, produced the video.