The 190-year-old Campbell's Store has undergone a transformation to put the eclectic back into Morpeth.
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Campbell's has reopened its main shop as the Morpeth Antique Centre and has secured 13 professional dealers.
The antique dealers have migrated from the Centenary Antique Centre in Newcastle, which closed last year.
Campbell's store managed to secure 13 of the 32 antique dealers and there are hopes to secure more by the end of the year.
"Morpeth has lost a bit of its soul over the past decade," Kylie Richards from Campbell's Store said.
"Morpeth is great, but what happened to the eclectic little shops?
"It is time to bring all things unique and eclectic back to Morpeth."
The newly signed dealers specialise in tools, Australian pottery, English chintz and china, nautical objects, industrial, vinyl records, books, dolls, bears, toys, jewellery, Moorcroft Pottery, antique lace, candles in vintage cut glass, rustic garden gear and everything in between.
People can also come in to sell to the dealers, including single items and large estates.
Campbell's Store will continue to sell all of its existing products and the gallery will still operate upstairs.
"Morpeth was once known for its arts and crafts, but over the decades the artisans all retired," owner Trevor Richards said.
"Younger generations have failed to take up skills such as potting, blacksmithing, leather making, wood turning, knitting, embroidery and lace making, as there's not enough money to earn a living from them alone.
"As rents in Morpeth's main street increased, it drove the artisans out.
"We want to bring them back."
The Morpeth Antique Centre will be open from Thursday through to Sunday.