Say goodbye to Joyce Mayne and hello to Domayne.
Tradies have moved into the Rutherford store to transform the interior to cater for Maitland’s growth and changing tastes.
“There’s definitely some huge growth in the area right up to Singleton and we’re offering a new, exciting and exclusive product line,” furniture franchisee Jeanee Gervasi said.
The car park is often full in the Harvey Norman complex, which is a sister store to Domayne, evidence of Maitland’s retail appetite.
Shoppers are expected to flock to the new store and its contemporary furniture range, which is a Domayne hallmark.
Home chefs will find a section dedicated to them that will have high-end appliances and regular cooking displays.
The store will retain the computer section for which Joyce Mayne has been known and more brands such as Apple will join the range.
“The store will be set up and accessorised to a whole new level,” Mrs Gervasi said.
Not only is the furniture contemporary, it is largely Australian-made and can be ordered to size.
Computer franchisee Morgan Page will stay on and the store will retain its staff.
New franchisee Oshin Timas will oversee a comprehensive bedding and manchester section.
“The way this Domayne will look will be different to any other store, from the lighting to the way items will be displayed,” Mr Timas said.
The store will continue to trade while work is carried out and Domayne will soon advertise its grand opening.