In a milestone year for the Hunter Region Business Excellence Awards, Genea Newcastle walked away with the coveted title of Hunter Business of the Year.

The awards celebrated the 25^th anniversary in 2018 and the Genea staff were thrilled with their win. 

“There are many strong businesses in the Hunter and we feel privileged to have been selected as the overall winner of the Hunter Business Excellence Awards Business of the Year for 2018,” a spokesperson said. 

Renamed Genea Newcastle in 2013, the original IVF clinic has been operating from the grounds of Lingard Hospital in Merewether since 1984, helping couples achieve their dream of starting a family.

The first clinic to open outside an Australian capital city,  staff have assisted more than 4000 babies to be born through the various treatments offered at the clinic.

“Our business strength is our staff,” the spokesperson said. “Those who have worked with us in the past, and those currently working with us.”

The current team of 16 at Genea Newcastle boasts an astounding 352 years of service, skills and compassion, and they understand the emotional investment required by people who consider and undertake assisted reproduction treatment.  

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“We share strong core values across our organisation that permeates through to new employees and across to our patients as well,” the spokesperson said.

“Our staff are well educated across all areas of the business, so everyone is well informed of the variable issues and circumstances that different treatment options can offer.

“The team are constantly looking for ways to improve outcomes for patients and Genea Newcastle’s management are supportive of new projects and staff education.”

Genea Newcastle offers fertility treatments that include IVF, ICSI, embryo biopsy for genetic screening and testing (PGD), donor gametes and surrogacy and helps build families across Newcastle, Maitland, the Hunter Valley, Port Macquarie and the Central Coast areas.

“Patients choose Genea Newcastle for our excellent doctors, scientists, nurses and support staff,” the spokesperson said. 

“We also offer excellent staff to patient ratios, so every patient feels supported throughout their treatment journey.

“We assess patient feedback through a patient survey portal which, in the last 12 months, has provided a 72% return rate.” 

Genea Newcastle’s business objectives aim to make all patient treatment cycles more efficient, so that pregnancies are achieved more quickly and with minimal intervention.

These goals require not only excellent science and precise medical procedures, but also a collaborative work practice with all staff using quality management systems in place to ensure consistency, reproducibility and accuracy.