Authorities in China's city of Xian will buy up on lottery tickets to give as prizes to newlyweds who present a marriage certificate in an effort to encourage weddings at a time of fewer births.
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China's population fell for a second consecutive year in 2023, with new births dropping to about half those in 2016, while marriages hit a record low in 2022.
With marriage rates closely tied to birth rates as unmarried mothers are often denied child-raising benefits, Xian has bought 700,000 yuan ($A150,000) in lottery tickets to give to couples presenting a marriage certificate from March 1, calling it "a double surprise".
"This is not only the beginning of a happy life after receiving the marriage certificate but also more likely to get a small gift," the city's civil affairs bureau said this week on its official Wechat account.
The campaign will run until November 30, it said.
China is one of the world's most expensive places to bring up a child, relative to its GDP per capita, a prominent Chinese think tank said in February as it detailed the time and opportunity cost for women who give birth.
Fewer women are opting to have children, put off by the high cost of childcare or an unwillingness to marry or put their careers on hold, while gender discrimination persists.
Australian Associated Press
