It's smelling like the 2019 Maitland Aroma Coffee and Chocolate Festival could be the most successful yet.
The crowd swelled into the 100s within the first hour of opening and the festival's appeal has graduated right across the Hunter.
Maybe it's the August winds carrying the message wide and far, but if you are after the best in Hunter cafe culture then the Riverside car par beside the Levee is the place to be on Saturday and Sunday.
This year will include a number of firsts for the festival including a collaborative pop-up cocktail bar between local bar RAMA and coffee distillery Mr Black, as well as an interactive coffee lab from award winning roasters Danes Specialty Coffee.
The special hosts are Masterchef contestants Steph de Sousa and Reece Hipwell who will be giving demonstrations on Saturday and Sunday.
My Kitchen Rules champions Matt Gawthrop and Luke Stewart will also be showing off their 'Dark Chocolate Tart with an Espresso Semifreddo' - their grand final winning dish.
Maitland Council will also have its first 'mug wall' to encourage attendees to use a non-disposal mug or bring their own.
There's plenty to keep the kids amused as well with free art and craft activities and of course wonderfully delicious sweets.
The Aroma Coffee and Chocolate Festival is on Saturday and Sunday from 10am to 4pm at the Riverside car park.