It was a massive display of Christmas generosity from a group of Lower Hunter hairdressers and barbers.
Spearheaded by Maitland's Inspirations Hair Design owner Helen Stuckings, the inaugural Haircuts for the Homeless was a resounding success.
Helen started the campaign in November, appealing to her peers to join her in the charity event which was held on Tuesday.
Eleven hairdressers and barbers from Maitland, East Maitland and Cessnock joined her at Maitland Uniting Church Hall for the three-hour event.
"I help feed the homeless on a Monday night at the Uniting Church Hall in Maitland," Helen said.
"I wanted to do something to give back to the community and help the less fortunate at Christmas time.
"This is a way of putting my skills to work for a charitable cause and helping bring a little Christmas cheer to those who need it the most," she said.
Between 40 and 50 members of Maitland's homeless community turned up for a trim up and left with pamper packs, a big smile and a brand new look. The pamper packs were made prior to the event from donations of person hygiene products.
"We fed about 90 in the hall on Monday night and I thought a few more homeless people would take advantage of the event," Helen said. "We're looking at holding this annually now - possibly twice a year."
Helen said Uniting Church members also dug deep for the cause providing tea, coffee, biscuits and soft drinks.