For the past five years Thornton businessman Tony Mortel has spent $25,000 waging a losing battle with litterbugs - today he has had enough.
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Owner of Mortels Sheepskin Factory on Weakleys Drive, Mr Mortel has been forced to employ a worker specifically to carry out the grubby job of picking up rubbish each morning, thrown around his business by lazy motorists.
He said the situation has become worse over the past three years with more service stations and fast food outlets opening in Thornton industrial precinct.
Last week a furious Mr Mortel took to social media venting his anger at those too lazy to discard of their rubbish appropriately - and he didn't hold back with the expletives.
Each morning at 8am an employee collects rubbish ranging from fast food bags containing partially consumed meals to smouldering cigarette butts and chicken bones.
Mortels is in close proximity to convenience/fuel stores and takeaway food outlets, whose customers he believes are contributing to the problem.
"It's not the businesses causing the problems, it's their customers. It's not their fault if their customers are pigs," Mr Mortel said.
"However, I believe that if a business profits from a product they sell and it's discarded out a car window or dropped on the footpath by a customer, they should then be made to clean it up.
"I have a factory here and make sheepskin products. We produce off cuts and fluff. If that was to fly out the door all over Beresfield and Thornton, people would be angry. They would think I'm not being environmentally conscious and considering I'm profiting from the product I'm making, it would be wrong on so many levels."
Since February 2015, members of the community have been able to report littering from motor vehicles. EPA fines for littering from a motor vehicle range from $500 if the vehicle is owned by a corporation or $250 if owned by an individual.
The Rural Fire Service has its own penalties for the littering of cigarette butts from vehicles.
This can carry a $900 fine for aggravated littering such as lit cigarette butts during extreme conditions.
"Why should I have to pay someone to clean up the crap I'm not responsible for? It costs me about $5000 a year to clean up this mess and to try to keep our premises and our block clean, presentable and not looking like a rubbish dump," Mr Mortel said.
"I was walking around the business the other day to see if I could find the worker we have employed to pick up the rubbish. I found a bag recently thrown from a car that was full of bones.
"I can't understand people's mentality," he said. "In which country is it acceptable to throw out a box of used takeaway chicken onto a footpath? And it's happening everywhere - not just limited to my block."
After posting a video to Facebook about the dumping, another business contacted Mr Mortel telling him that bags of rubbish containing household waste had been dumped in their car park. Other businesses and residents highlighted rubbish dumped in their yards and carparks.
Mr Mortel asked one of his business neighbours, whose customers have thrown rubbish on his property, to help with the cleaning cost. They told him they weren't responsible for their customers' actions once they leave the store.
But probably the most disturbing offence came during a recent 40 plus degree day of catastrophic fire conditions, when a man driving on an access road near Mortels, flicked a cigarette butt from his car. "It was smouldering in the dry grass and about to start a fire. We put it out," Mr Mortel said.