Maitland's fresh food revolution is about to become a prominent destination for tourists who visit the city.
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Destination NSW is incorporating the Slow Food Earth Market Maitland into its list of reasons why people should drop into the fastest growing inland city.
A marketing campaign will be developed and launched later this year on social media.
The marketing team from Destination NSW visited the market on Thursday to experience the event firsthand and collect footage for the video campaign.
Slow Food Hunter Valley earth market chairwoman Amorelle Dempster said the group was very impressed with the market and the wide range of produce available for purchase.
"The marketing team were so excited about what we have here," she said.
"They commented about the variety of food and how the farming community has become a part of the city.
"They were also impressed with the commitment our farmers have made to increasing the biodiversity of the region.
"We are one of the five pillars of promoting Maitland as a destination and we are very excited about this as we are a big part of Maitland."
The opportunity to be part of the campaign came about through Maitland City Council, which applied for a grant to promote the city.
Read more: Our fresh food revolution
Ms Dempster and Slow Food Hunter Valley secretary Helen Hughes met with the Destination NSW team in Maitland two months ago to tell them about the market.
Now they are eagerly awaiting for the release of the marketing campaign and hope tourists from across the country will travel for the fresh food experience.
"We've got to this point now where the market is actually a feature and a reason to come to Maitland, and that's very exciting indeed," Ms Dempster said.
"It's very unique what we have created. We should all be proud of what we have achieved. We had a meeting afterwards on Thursday and I told everyone how proud they should be of how far we have come.
"Each one of them has contributed, the community has contributed, our local council and our local journalist has contributed. Everyone has invested a little bit of their expertise into making this happen and we should all be very proud."
The twice monthly market gives local farmers the chance to sell their food direct to shoppers in the city's heart.
It started in 2016 after the Mercury's Feeding the Future series highlighted the bleak future for the city's agriculture sector if local farmers were not supported.
Most of the farmers who came to the market in its first 12 months are still using it as an outlet to sell their food for a fair price.