Bob Geoghegan remembered as a "strong" and "generous" family man during service

On Monday, hundreds of people came together at Maitland Town Hall to farewell the popular businessman.

Mr Geoghegan, 73, died after a 12-month battle with cancer earlier this month.

Lifelong friend Chris Flannery gave a heartfelt eulogy on behalf of Mr Geoghegan's family.

Throughout the eulogy, Mr Flannery paid tribute to his friend and shared stories about the former councillor's life including finding a home in Maitland in the late '70s.

"[He was a] strong, generous and committed man," he said.

"[He was an] attentive and devoted father and grandfather. Bob was strong, generous ... [and] loyal. Their family memories will sustain them." Mr Flannery mentioned Mr Geoghegan's numerous contributions to the city including his advocacy for the arts and the redevelopment of pools.

Born and bred in Sydney, Mr Geoghegan went to St Joseph's College Hunter's Hill and studied mechanical engineering at university.

He found his way to Maitland in the late '70s, and became the owner/operator of the Hit n Dip Sports Centre at Green Hills.

In 1999, he was elected onto Maitland City Council and served the city for nearly 20 years.

"He was a tireless advocate for people in the Liberal Party," Mr Flannery said.

Mr Geoghegan was also know for his active role in the arts and Maitland's home for the aged Benhome.

He is survived by his wife Robyn, three daughters - Sally, Louise and Kathryn - and six grandchildren.

In a mayoral minute, Loretta Baker paid tribute to Mr Geoghegan's contribution as a leader.

"Serving Maitland as a Councillor for 18 years, Bob was widely respected by Councillors from all backgrounds," she said last Tuesday. "He readily shared his knowledge for the greater good, the good of the City. Indeed, Bob always worked with everyone around the table to achieve the best outcome for Maitland, avoiding personal and partisan politics."