Hunter Valley Wine Country tourism operators are throwing their support behind a major destination marketing campaign worth around $600,000, to encourage more visitors to NSW’s leading wine making region.
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The Hunter Valley Wine and Tourism Alliance will approach Destination NSW with $300,000 in pledges, and ask it to match the funding dollar-for-dollar, and develop a major destination marketing campaign.
Industry is being asked to back the campaign by making a collective contribution of $200,000 that promises to generate an enormous increase in visitation to the region. The drive was launched last week, and was a huge success with $89,750 pouring in from 46 vineyard operators excited by the prospects.
Alliance chairman George Souris is not surprised by the rapid response from industry and said they understand the power of a destination marketing campaign to visitation numbers. “We’ve set a goal of $300,000, which we hope to be doubled by Destination NSW, to develop and implement an aggressive marketing campaign that will thrust Hunter Valley Wine Country into the limelight as the premier tourism destination of choice,” Mr Souris said. “The Alliance understands how vital a destination campaign is to promote the wide ranging experiences, international award winning wineries, excellent cuisine, word class events and iconic attractions.”
Cessnock City Council and Singleton Council will work together to contribute the remaining funds to meet the Alliance’s goal of raising $300,000 in pledges.
