The accident occurred at the corner of Weblands and Arthur streets, Rutherford about 2.30pm Thursday.

Police said a bicycle rider was travelling east on Arthur Street, Rutherford, when it collided with a Ford Falcon Utility travelling southbound on Weblands Street.

The rider, a 36-year-old man, suffered serious head injuries and suspected spinal injuries and was treated at the scene by NSW Ambulance paramedics, before he was airlifted to John Hunter Hospital in a serious condition.

The 39-year-old male driver was taken to Maitland Hospital for mandatory testing.

Officers from Port Stephens - Hunter Police District attended and commenced an investigation.

Chief Inspector Tony Townsend said a number of police attended the scene.

As Investigations continue; anyone who witnessed the incident or has dash cam footage are urged to contact Crime Stoppers on 1800 333 000.

Anyone with information about this incident is urged to contact Crime Stoppers: 1800 333 000 or https://nsw.crimestoppers.com.au. Information is treated in strict confidence.

In other news today:

. 'Deconstructed' Taste Festival ready to serve Maitland foodies this week

. Jarryd Hayne jailed at least 3yrs 8mths

. Maitland florist's business blooming ahead of Mother's Day